Thinking, inPublic
Notes on growth, media and the work that moves a number.
9 Proven Ecommerce CRO Strategies to Increase Website Sales
Ecommerce has created endless opportunities for businesses to reach customers beyond geographical boundaries. As brands invest in better products, strong mark
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UGC vs Branded Content: What Drives Conversions in 2026?
In today's digital landscape, content plays a big role in how people discover, understand, and connect with brands. Beyond attracting views, the right content
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SEO for AI Search: How to Rank Beyond Google Blue Links
If you have spent the last few years building your SEO around ranking on Google's page one, you have been playing the right game, just not the only one anymor
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How to Scale Paid Ads Without Raising CAC? Effective Performance Marketing Tips
Growing your paid ads looks straightforward enough. Invest a large amount of money, reach a large audience, and win customers. But for many marketers, scaling
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From Scroll to Sale: Using Social Media to Build Awareness and Drive Revenue
Social media has become one of the most powerful tools for business growth today. With over 5.4 billion users worldwide, nearly 65% of the global population,
Read →What is SEO and How Does it Benefit Small Businesses
Digital marketing infrastructure keeps evolving, and for small businesses, staying visible online gets a little challenging. Search Engine Optimisation (SEO)
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Digital Marketing Trends for 2026: What's Next for Businesses
Digital marketing is playing a transformative role in how businesses reach, resonate with, and retain customers in a hyper-connected world. What once began as
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The Role of Social Media Marketing in Business Growth
Social media is playing a significant role in revolutionising how businesses connect, communicate, and grow. What started as platforms for sharing updates amo
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Google Ads Vs Meta Ads: Which One to Choose for Your Business?
Digital marketing continues to grow at a remarkable pace, and online advertising has never been more influential. With so many platforms competing for your au
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Using AI to Optimise Social Media Scheduling and Posting
Social media changes at a lightning pace. Today's trend can become history in a matter of a few hours. The timing of the post matters as much as the content i
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How to Create an Effective Marketing Plan for New Business Growth in 2026
Starting a new business is exciting. You have the idea, the passion, and the ambition to grow. But turning that vision into reality and measurable growth requ
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How an Omnipresent D2C Growth Strategy Can 10x Customer Lifetime Value
For ambitious D2C brands, the fundamental metric of progress is how much each customer is invested, engaged, and loyal over time. In 2025's fiercely competiti
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How D2C Startups Can Win on Performance Marketing Without Burning Budget
For D2C (Direct-to-Consumer) startups, growth is a balancing act. You want explosive reach and sky-high conversions, but every rupee spent must fight for its
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Reels, Shorts & TikToks: How Social Media Marketing is Winning with Short-Form Videos
Social media is in the midst of a transformation, and it's fast, fun, and only a few seconds long. Reels on Instagram, Shorts on YouTube, and TikToks everywhe
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Mastering Performance Max Campaigns: The Complete Guide to Smarter PPC Services
The paid search landscape has shifted from manual tweaks to machine-led precision. Automated, AI-powered advertising is no longer a futuristic add-on. It's th
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Creative Content Marketing in the Age of AI: Strategies and Challenges
The landscape of creative content marketing is undergoing a seismic shift. With the rise of generative AI tools like ChatGPT, DALL·E, Midjourney, and Stabilit
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Local SEO Services: Overcoming Visibility Challenges for Small Businesses
Back in the day, visibility meant a busy street corner, a glowing signboard, and maybe a few loyal customers spreading the word. Today, it means showing up wh
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Creative Content Marketing: Overcoming the Challenge of Audience
You've crafted the perfect post. A clever line, a clean visual, and a hook that you know is going to trend. You hit publish. Then? Silence.
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Brand and Reputation Management: What Every Business Should Follow
If you run a business in 2025, you’re being evaluated constantly. Along with the product and price, people are also searching your brand name, checking review
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Why SMO Services Matter More Than Ever in 2025
Social media has become the main street for brands. It’s where people search, compare, review, and decide what deserves their time and money. Any business tha
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Beyond the Basics: Advanced D2C Growth Strategies for Scaling Brands
The Direct-to-Consumer (D2C) market is no longer merely about eliminating the middleman; it's about building a seamless, data-rich, and customer-centric ecosy
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10 Key Areas to Focus on for Effective Social Media Optimisation
In today's growing digital age of 5.24 billion active social media users maintaining an effective presence on social media is no longer an option for any bran
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Digital Brand Strategy 101: What It Is and How to Nail It
Today, even a simple purchase like a pen comes with endless choices, but ittakes only a few seconds to capture the attention of the customer and make an impac
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How 360 Digital Marketing Can Transform Your Brand’s Online Presence
In today’s world, where digital channels are crowded, grabbing attention is no longer enough. At every online touchpoint, the user's experience should be comp
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How a Web Development Solves the Problem of Low Website Engagement
Low engagement with websites isn't just a buzzkill; it is also a straight-up business liability. Imagine hosting the most spectacular party in town, and your
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SEO Challenges? A Digital Marketing Agency's Approach to Improve Rankings
Let's be honest – SEO feels like being stuck in an ever-changing relationship with Google. One day, you're on top of the SERP (Search Engine Results Page) wor
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Digital Marketing for Startups: How to Get Noticed Fast
In the fast-paced world of startups, standing out can feel like yelling into a crowded room. The good news? Digital marketing is your megaphone and your secre
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How PPC Services Help Drive Targeted Traffic to Your Website
Have you ever found yourself wishing you could skip the wait for organic search results and get your website in front of the right people right now? If so, yo
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How a Social Media Digital Marketing Agency Optimizes Content for Maximum Engagement
Social media is a thriving marketplace, an inexhaustible supply of content, and the perfect playground for digital marketers. It is no longer just a place to
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Optimising Your D2C Marketing Strategy for Fast-Growing E-commerce Brands
Direct-to-consumer (D2C) e-commerce is a vibrant, fast-paced, and opportunity-rich business model. Due to increased competition, as firms turn away from middl
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Traditional Agencies Vs D2C Marketing Agencies: Key Differences
In the world of advertising, there is a constant clash between the old school and the new cool, that is, between traditional agencies and D2C marketing agenci
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Unlocking the Potential of Video Content Marketing Strategy
In today's fast-paced digital world, video has transformed from a 'nice-to-have' to a 'must-have' in content marketing. Whether it's an instructional video, a
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Crafting an Effective D2C Marketing Strategy
In the world of D2C, it’s all about creating a direct route to your customers and building a connection that makes them fall in love with what you have to off
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How Social Media Marketing Drives Customer Engagement
In today's digital era, where consumers are increasingly connected and empowered, social media has emerged as a powerful tool for businesses to engage with th
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The Future of Marketing: A Deep Dive into Marketing Automation
Staying ahead of the curve is crucial for businesses aiming to thrive in a competitive environment. As technology continues to advance at a rapid pace, one tr
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The Power of Story-Telling in Marketing and Branding
In the realm of strategic brand management, one of the most potent tools at a marketer's disposal is the art of storytelling. Far beyond mere advertising, eff
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Performance Marketing - Everything You Need to Know
In recent times, ‘performance marketing’ has emerged as a dominant force in the realm of online advertising, encompassing a variety of strategies that yield t
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From Scroll to Sale: Using Social Media to Build Awareness and Drive Revenue
Social media has become one of the most powerful tools for business growth today. With over 5.4 billion users worldwide, nearly 65% of the global population,
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From SEO to GEO: The Next Evolution in Digital Optimisation
Have you noticed that nowadays we don't Google things, we often ChatGPT them instead? In the last few years, we have rapidly changed how we search for things
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The Role of Full-Funnel Marketing in D2C Growth in India
Many brands have been opting for the Direct-to-Consumer (D2C) model in recent times. This revolution in India has reshaped the relationship between brands and
Read →Future of Marketing is Cookieless: Embracing Data Privacy
As we approach the end of 2025, it is essential to acknowledge the changes reshaping the digital marketing landscape. The shift toward privacy-first marketing
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Social Media Marketing Services: How to Choose the Best Agency for Your Brand
If you've ever scrolled through Instagram and noticed a brand's ad that felt oddly perfect for you or seen a business go from unknown to everywhere on LinkedI
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Reasons Most Indian D2C Brands Fail to Grow Beyond ₹100 Crore
Everyone's building a D2C brand. Your neighbour's cousin, your college roommate, that guy from LinkedIn who posts at 6 AM. With more than 1.59 lakh startups r
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How Influencer Marketing Solutions Can Boost Your Startup's Growth
Imagine your startup's message spreading like wildfire, amplified by trusted voices that inspire millions to act. That can be possible with influencer marketi
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Marketplace vs D2C Website: Where Should Indian Brands Invest First?
With millions of Indians now shopping online, there's never been a better time for Indian brands to start selling online. What are the two most popular strate
Read →From Startup to Scaleup: The Essential Marketing Framework for the Modern Online Marketplace
Canva started in 2012 as a small startup and rapidly scaled to become a $40 billion global design platform used by over 220 million people. Their success demo
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The Rise of Micro-Influencers: Why Small Creators Drive Big Results
As social media platforms saturate with content, brands are discovering that intimate, niche communities led by micro-influencers drive a lot meaningful engag
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Startup SEO Strategies to Kickstart Organic Growth from Day One
Launching a new business is exhilarating, but in the digital age, winning attention online is equally challenging. Startups often operate on tight budgets, wi
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From Startup to Scaleup: The Essential Marketing Framework for the Modern Online Marketplace
Canva started in 2012 as a small startup and rapidly scaled to become a $40 billion global design platform used by over 220 million people. Their success demo
Read →
Future of Marketing is Cookieless: Embracing Data Privacy
As we approach the end of 2025, it is essential to acknowledge the changes reshaping the digital marketing landscape. The shift toward privacy‑first marketing
Read →Start thinking better.
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