About Us

TSL About Us
TSL About Us



We build India's leading D2C brands.

Consumer brands tend to spend a ton of their resources and efforts trying to create a digital presence and believe that to be the end game. However, creating digital real estate and generating buzz is just the tip of the iceberg. The real challenge for brands lies in translating this traffic into measurable success across culture, community, and commerce. At TSL, we relish this challenge.

We are an impact-focused marketing agency with expertise in building D2C brands through a digital-first approach.

So, now you know why we are an essential point on your "Road To Success" checklist.

  • Our Approach to Conversion Rate Optimisation

    Every consumer touch point allows a brand to get closer to the desired action. Our HEMO (Hypothesise, experiment, measure, optimize) approach ensures that every interaction is optimized by understanding what drives, stops, and persuades the consumer. We can give them the best user experience possible, create moments of consumption and collect insights.

  • Our love affair with Data

    WE LOVE DATA and understand its impact on business intelligence, which lies at the heart of every decision we make. We make "The big brand decisions" easy because we use data to help us navigate, create, track and achieve smaller, staggered goals that tie into brand objectives and not just novelty metrics. Data > Opinions.

About Our Founders

Kartik Khanna

The quintessential early bird with a stunning knack for multitasking, Kartik Khanna began consulting and developing young brands right from his college days.

A Master in Management and Marketing from Mumbai University, Kartik is a fellow founder at ‘How Football Works’, a fantasy draft portal that blends streamlined stats with the most active community to create engagement like never before. Today, the platform enjoys a member pool of 300 people from 6 different countries.

In 2016, Kartik sailed onto a new and bigger journey with ‘The Starter Labs’. As co-founder, he thrives in managing a myriad range of official and unofficial roles that comprise of finance head, copywriter, strategist, media planner, office help and chief party officer. He has set up various departments like Performance Marketing and Tech Development within the organisation, apart from driving company wide growth and efficiency.

Kartik’s skill of effortlessly donning multiple hats reflects in his personal life too, the avid sports buff has been part of football, cricket and athletic teams on district as well as state levels. He even represented his college as vice captain on the national stage, and currently leads the Bombay Gymkhana Football team in the Elite Division.

A man of many interests, Kartik can hold a conversation on the most obscure of tech topics, while also enjoying the most sublime of music and recommending the most spellbinding of movies.

Kartik also served as an esteemed jury for the E4M D2C Revolution Summit & Awards 2023 and was in the top list of 30 of Social Samosa 30 under 30 and IMPACT 30 under 30.

Rehan Dadachanji

With a dream to build a diverse and dynamic digital marketing agency, Rehan Dadachanji co-founded ‘The Starter Labs’ in 2016.

A relentless multitasker, Rehan manages a plethora of on ground duties at TSL, right from Business Development, Business Planning, Human Resources to anything else that comes his way.

Before beginning his entrepreneurial journey, he was part of stalwart organizations like McCann Erickson and Coca-Cola, as well as marquee start ups such as BookMyShow.

An alumnus of Jai Hind College, Rehan is also a true blue sportsman with exuberant passion for football. He represented his college at state level championships, still plays for Bombay Gymkhana in professional leagues, and participates in many other international tournaments.

Rehan is embraced by friends and co-workers alike for his unparalleled wit, which he often brings to the table for creative brand work.

While working hard and dreaming harder, he also believes in giving back to society. Rehan has been instrumental in ushering several successful campaigns for numerous NGOs, and is always the ‘go to’ person to source out help for a social cause.

An aspiring maverick who went on to chart an inspiring career, Rehan is often spotted talking to fellow thinkers of the next generation at platforms like upGrad, WZCC, and BNI amongst others.

Rehan was also recognized as a winner in the Top 30 list of Social Samosa 30 under 30 and IMPACT 30 under 30.

Zoo Media is India's largest independent future-focused digital network with 500+ Global and National Awards. The Starter Labs is one of the agencies of the Zoo Media Network specializing in building D2C brands through a digital-first approach.