AO Smith
Service - Search Engine Optimization
The Brand
AO Smith is a leading manufacturer of water treatment solutions. This American brand set up operations in India in 2008 and has been pioneering innovations in water purifiers and heaters ever since. They’ve built a reputation for delivering top-notch products and services while evolving constantly.
The Challenge
Despite being a top contender in its field, AO Smith didn’t have much internet presence. Their rankings weren’t great due to subpar keyword rankings, inefficient internal linking, and a lack of original content. This hampered their discoverability and caused their brilliant innovations to go unnoticed.
The Solution
To tackle these shortcomings, we implemented a comprehensive 5-month SEO plan. We conducted thorough keyword research that led to a rise in search ranking. We started generating original-quality content to attract and retain users while improving the technical and on-page aspects of the website. Having an appropriate linking strategy further strengthened the authority and relevance of the website.
The Result
