Cosco, a trusted name with a legacy spanning decades, has been synonymous with
top-quality sports equipment and a commitment to fitness. Known for producing
cricket balls and footballs, the brand has diversified into becoming the largest
homegrown fitness equipment manufacturer. With a vision firmly rooted in delivering
value-for-money products adhering to international standards, Cosco Fitness is
dedicated to helping individuals pursue a healthier lifestyle through accessible and
reliable fitness solutions.
Cosco Fitness encountered several hurdles that hindered their digital growth. They
struggled with a lack of creative content, an average website with a poor user
experience, and fierce competition from digitally savvy D2C competitors with
substantial marketing budgets.
Our approach was simple yet effective. We concentrated on highlighting the brand's
rich legacy and establishing a genuine connection with the audience. We aimed to
increase brand awareness online by targeting the right audience through digital
channels, running multiple campaigns to generate website conversions, and nurturing
a dedicated community of followers who viewed Cosco Fitness as a trusted friend. We
also focused on enhancing the website's search engine visibility and user
On the content front, we provided the audience with relatable and engaging content
that resonated with their fitness goals. This included home workout routines,
motivation, and even some light-hearted humor. Take a peek at our slider below to
see our amazing creatives!.