Falguni Shane Peacock is a renowned brand that stands out with its unusual styles
and designs. Their distinct attention to detail creates luxury that appeals to a
sophisticated audience. They use peacock culture to depict contradicting themes like
tradition and modernity, fragility and strength, fluidity and severity. Their
approach is popular among those looking for high-end products with poise.
Despite being a premium brand, Falguni Shane Peacock did have some hurdles to
overcome. They required broader recognition and an expansion of their customer base.
Our job was to overcome the limitations with a unique approach. People tend to shop
for expensive items in person rather than online, and this was a problem as Falguni
Shane Peacock has highly-priced products. They also have a niche market and were
primarily preferred by A-list celebs, which limited their customer base. Although
their website had an impressive design, it could have been more user-friendly.
Our solution was simple: create awareness, convert the audience to a consumer, and
remarket to seal it. We used a strict platform approach to target specific audiences
and optimize pages through keywords and search ads. The creatives surpassed the
industry standard rates and grabbed the audience's attention. Finally, conversions
were created through remarketing, optimizing the brand website, and establishing a
loyal consumer base. We conducted performance marketing activities to increase
awareness on a global level. Ultimately, 23 lakh fashion enthusiasts were acquainted
with the brand through their ads.